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Types of Collabs Explained
Inscend lets you post three kinds of collabs. Picking the right one saves you money and gets you the content you actually need.
In short
"Job" pays creators money for posts on their own page. "Barter" pays
with a free product instead of money. "UGC" pays creators to make a
video or photo that you use in your own ads.
1
Job (Paid Campaign)
Use this when you want creators to post about your product on their own Instagram, and you're happy to pay in money.
- You set a budget. Creators apply to work with you.
- Money can be tied to how many views the post gets — you only pay for real reach.
- Good for: getting your product seen by a creator's followers.
- Post one from the Jobs menu → "Post Job".
2
Barter
"Barter" means trading, not money. You send the creator a free product. In return, they post about it.
- No cash payout — just the product cost and shipping.
- Good for: new brands who want reviews and posts without a big budget.
- Post one from the Barter menu → "Post Barter Collab".
Word check: Think of "Barter" like trading — the creator gets
your product, you get their post. No money changes hands.
3
UGC (User Generated Content)
Use this when you want raw video or photo content made by a creator, but you plan to run it as your own ad — the creator does not need to post it on their page at all.
- You write a brief describing exactly what you want filmed.
- The creator sends you the raw file. You use it however you like in your own marketing.
- Good for: getting authentic-looking ad content without needing a big following.
- Post one from the UGC menu → "Post UGC Campaign".
Not sure which to pick? If you want reach on the
creator's page, choose Job. If you're on a tight budget, choose Barter.
If you just need footage for your own ads, choose UGC.
Still stuck?
Our team is happy to help you directly. Reach out any time.