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Create Your First Campaign

Posting a brief is free. You only pay once you approve a creator. Here is exactly how to do it.

8 minutes 5 steps
In short Pick a collab type. Write what you want creators to do. Set your budget. Click Post. Creators start applying.
1

Pick your collab type

Decide between Job (pay money for a post on the creator's own page), Barter (give a free product instead), or UGC (pay for a video you use in your own ads).

Not sure which fits? Read Types of Collabs Explained first.

Top navigation bar with Jobs, Barter, and UGC menus
2

Open the "Post" form for that type

Click the menu that matches your choice (Jobs, Barter, or UGC), then click the "Post" button inside it.

Post a Job form with title, description, requirements, and pay fields
3

Write what you want creators to do

Be as clear as possible. Creators follow exactly what you write, so vague briefs get you the wrong content. Include:

  • What the post/video should show (for example, "unbox the product and try it on camera")
  • Anything creators must say or must not say
  • The deadline for finishing the work
Tip: Add a reference photo or example post if you can. Creators copy the style faster this way.
Post a UGC Campaign form with the campaign description and creative brief fields
4

Set your budget (or product) and payout rule

For a Job, set the amount you'll pay and how it's tied to views. For a Barter, describe the product you're sending. For UGC, set the flat amount you'll pay for the video.

Your budget is only reserved when you approve a creator, not when you post the brief. Posting is always free. See Payments & Escrow for the full picture.
Post a UGC Campaign form showing the payout per creator field and escrow note
5

Click "Post" and wait for applicants

Once you click "Post", your campaign goes live on the Discover page that creators browse. You will start getting applications.

Next, learn how to review them: Review & Approve Creators.

Discover page showing live campaigns from brands, including a newly posted listing

Still stuck?

Our team is happy to help you directly. Reach out any time.